The other day someone asked me how they can personally brand themselves in the market place. I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.”
That Guy is defined as:
“A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable, so incredibly cool; that customers are not only magnetized to that person, but will actively tell all their friends about that person.”
If you haven’t read Scott’s book, I encourage you to do so. It’s definitely a must read if you want to learn more on personal branding. In it he shares 47 ways to Create an Unforgettable brand that magnetizes more business.
