As of yesterday, CluelessMarketing.com has been officially confirmed by Alltop.com as a blog providing the best of the best Alltop stories! Alltop.com is an online magazine rack that features ALL the TOP stories in all the topics that interest you. Now you don’t have to be clueless about anything! So if you want to read…
10 Steps to a Successful CRM Implementation
February 15, 2009 By
A CRM solution can have an enormously positive effect on your business’s bottom line, but a lot can go wrong during a rollout if you haven’t planned properly. This White Paper addresses topics such as:Budgeting realisticallyTraining employeesManaging the implementation Follow these 10 steps to help ensure that your CRM implementation is a success, from the…
Love is in the Air
February 13, 2009 By
OK Guys (and gals)… if you’re over spent, over worked, over committed, and you simply forgot about Valentine’s day, then here’s your reminder, “Tomorrow is Valentines day!”. According to the National Retail Federation Valentine’s Day spending is expected to be about $14.7 billion. All of this spent to communicate love and commitment. I’ve read that…
Caught in Strong Winds
February 12, 2009 By
The shingles are flapping, my dog is unsettled, and I just heard that my recycling bin vanished from my driveway… All of this forces me to think about how businesses and organizations react when they face tumultuous winds. Like the stranded boat caught in the perfect storm, how we react will make all the difference.…
6 Reasons For Having a Company Website
February 4, 2009 By
Years ago there used to be a Yellow Pages commercial showing a man selfishly hoarding toys in his own store called, “Mike’s Toys.” And the commercial ended by saying the only businesses that aren’t in the Yellow Pages are businesses like Mike’s Toys, because Mike doesn’t want anybody to know about his toys. The basic…
Super Bowl Afterthought
February 2, 2009 By
As I tried to recall a Super Bowl ad this morning, it got me thinking about awareness marketing and how corporate companies spend over millions of dollars a year to brand their markets. Do you have the dollars to run these kind of campaigns? My guess is if you’re reading this blog titled, “Clueless Marketing,”…
The High Touch Process
January 28, 2009 By
Too often business owners or marketing executives like to “go for the jugular” when it comes to their marketing. Whether it’s the sales appointment, advertising campaigns, etc, they try to convince their prospects to commit before they have a relationship. They fail to understand the relationship value in marketing. I like to relate the high…
U.S. Postal Service “Move Update”
January 24, 2009 By
If direct mailing is part of your 2009 marketing mix, you may want to hear this in case you hadn’t heard. On November 23, 2008, the USPS put into effect the “Move Update” requirement. To qualify for automation rate or presort rate First-Class Mail® and Standard Mail® – “Each address and associate occupant name used…
Don’t Worry, Be Happy!
January 23, 2009 By
Remember that song, “Don’t Worry, Be Happy” by Bobby McFerrin? In September of 1988, it became the first a cappella song to reach number one on the Billboard Hot 100 chart and held that position for two weeks.-Wikipedia Why am I bringing up this song after it’s been over 20 years since it hit the…
Remember the Bookends
January 13, 2009 By
Often business owners get caught in a whirlwind of strategies. They get pounded by account reps from all types of advertising solution companies, they get flipped upside down by late night eureka moments, then they get pushed around by “me too” strategies after seeing what their competitors are doing. Remember don’t forget the bookends! What…
