Earlier today I had a fun interaction with some friends regarding the stimulus package that President Bush put into motion and how marketers are having fun encouraging people to spend their rebates with them… One friend said she heard a radio ad enticing people to use their rebate to “stimulate” hair growth! Hah! I love…

CINCINNATI, OH, May 5, 2008: For years small to medium-size businesses around the globe have known the importance of online marketing, but few have truly taken the leap of faith and have adopted this tactic into their marketing mix. Until now. Quest Marketing Solutions has added a new tool in it’s marketing tool box. It’s…

Well, since some of you were unable to make the LIT event, I figured I should at least share a pic for you to view. This place making marketing strategy was a huge success! Everyone who attended the event had a great time, and were able to enjoy the experiential benefits of the LIT underglow…

I thought since I’ve been blogging about cause marketing, I’d post a press release about a cause marketing “invitation only” event. Since the event was “invitation only,” we were unable to pitch the foundation awareness piece, so we had to take a different angle on the release in order to get it into the media.…

United Way, YMCA, Salvation Army, Red Cross… These are just a few of the largest charities in the United States of America. Why do you know these and other philanthropic organizations? Because according to an article in www.onPhilanthropy.com, charities spend over $7 billion per year on marketing and public relations activities. Yes…It costs a lot…

I truly believe that Jesus was the perfect example of High Touch Marketing. He was very targeted, his message was relevant, and his approach was personal. He is an inspiration to me personally and professionally, and I hope he is to you as well… Happy Easter!

How dangerous is it to cliff jump into the ocean? I’m sure there are only a handful of business owners who would even dare do it and yet when it comes to their own marketing they cliff jump all the time.It’s human nature I suppose… When business is slow you put on your marketing &…

Now here’s a niche for you. The other day my marketing coordinator and I were driving to check out our new location for Quest and we saw this sign on the side of the road, “Got Poop?” (I had to get a picture of it for this blog.) Hopefully your niche market isn’t as grotesquely…

Bill Cates, author of “Get More Referrals Now!,” list’s 3 compelling reasons for targeting one or more niche markets: (Cates, 148-149)1. Word of mouth is much easier to create.2. Referrals are easier to obtain.3. Prospecting cold calls are usually much warmer to begin with. He also mentions 3 primary avenues to follow when choosing your…

I took my family out to the PNC Zoo Lights and ran into Big Boy (Before you jokesters email me…he’s the one on the left). Have you stopped to think that Big Boy was small once? Seriously. Big Boy Restaurants began in 1936, when Bob Wian invented the original double decker burger he named, “Big…