So you finally decided to add social media marketing to your mix this year. GREAT! But how do you keep track of all your social media accounts? You use a social media dashboard! For some of you, this isn’t a new revelation. However, for those of you who are still clueless when it comes to…
Death By Cold Calling
January 2, 2012 By
Happy New Year! This past New Years Eve I was talking to a friend of mine and the topic of cold calling came up. He related cold calling to being in a sweat box – a sales tactic that’s torturous to do! I thought that was a humorous and rather accurate analogy. The question is…
The Calm Before the Storm
December 28, 2011 By
I’m sitting at a Caribou Coffee relishing a rather quiescent morning trying to enjoy my jolt of caffeine as I reflect on the past year and prepare for 2012. How did your business do in terms of marketing in 2011? Are you initiating any new tactics in the new year or simply making minor adjustments…
A Must Read on Personal Branding
December 20, 2011 By
The other day someone asked me how they can personally brand themselves in the market place. I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.” That Guy is defined as: “A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable,…
Loyalty & Reward Cards Bring ’em Back
November 17, 2011 By
Panera gives out loyalty cards. Starbucks gives out loyalty cards. Did you know that your business can give out loyalty cards too? One of my clients have recently launched their new loyalty & reward card product line. So there has been a lot of talk about the effectiveness of loyalty programs. If your company, store,…
Random Quote on Humility
November 1, 2011 By
The other day I read this quote while working out and thought I’d share it. “The true way to be humble is not to stoop until you are smaller than yourself, but to stand at your real height against a higher standard that reminds you of the smallness of your greatness.” (Phillips Brooks)
Must Be Present to Win.
June 3, 2011 By
One observation that I make while attending networking events throughout the week is that half the battle is just showing up. Many business owners or sales reps expect to generate revenue through networking by showing up once and a while. However, a big part of successfully implementing High Touch Marketing is remaining disciplined and keeping…
Put Zest Back Into Your Brand
February 21, 2011 By
If you haven’t done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales force with relevant tools. Failure to address these issues typically results in stagnation within…
Make Yourself Available Online!
May 28, 2009 By
How many physical sales appointments do you think is possible to run in one week? Well, there are a lot of variables that affect the answer to that question. In the earlier years of my consulting I remember running between 15-20 per week! That is lot of driving, talking, and eating fast food in between…
Shhhh. Listen when you’re Social Networking
May 21, 2009 By
Several days ago I attended a conference on eMarketing Techniques up in Cleveland, Ohio. Today, while working on my blogs, I remembered an observation I made at the conference that I wanted to share with my readers. It’s nothing earth-shattering but I found it as a pleasant reminder for those looking to inbound their inbound…
