Just the other week I had one of my clients send some of their team members out to observe their target audience. The results that were brought back to the table was invaluable on a number of levels. It helped them learn more about the type of people their reaching, it forced them to look…
Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size
April 15, 2009 By
Article shared from Marketing Profs… Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the holes left when other marketing techniques miss their mark.…
Generate More Leads and Close More Deals: Small Business Success Kit
April 3, 2009 By
Learn how to attract and track more website visitors, ensure consistent follow-up, achieve increased sales productivity, keep valuable leads from slipping through the cracks and more with this exclusive Salesforce Small Business Success kit. With your small business kit, you’ll instantly get access to: 1. Sales & Marketing Success Map: See every step from first…
Second Quarter Pep Talk
April 1, 2009 By
Has it occurred to you yet that we’re already starting the second quarter of 2009? For many of you who are still trying to determine what you’re doing with your marketing, I’m here to tell you that you’re behind… And that’s no April fools joke! I figure that for those who are working a marketing…
Consumer Confidence At All Time Low
March 30, 2009 By
The Consumer Confidence Survey recently indicated another sharp decline in the Consumer Confidence Index hitting another historic low of 25 in the month of February. Says Lynn Franco, Director of The Conference Board Consumer Research Center: “The Consumer Confidence Index™, which was relatively flat in January, reached yet another all-time low in February (Index began…
Sales and Marketing Performance Trends for Small & Medium Business
March 13, 2009 By
Discover the hottest trends in Small Business Sales and Marketing—and see how the leading on-demand CRM solution can put these trends to work for you. The summary describes three keys to SMB success: 1. Documenting and debugging your sales process.2. Providing enabling technology.3. Hiring/retaining sales talent. Get your free report! Click here.
The Best Dressed Small Business in America
March 6, 2009 By
In this month’s Esquire magazine an article titled, “The Secret Life of a Well-Dressed Man” was written about my friend Kenyatte Nelson who was named America’s best dressed real man last fall. While reading this article I recalled the importance of supporting your image with brand strategies. If you know Kenyatte, you would agree that…
What is Your Recession Sales Strategy?
March 2, 2009 By
This White Paper is based on a survey and packed with strategies you can use to sell more effectively in challenging times. Explore how companies are reacting to six basic strategy points because of the recession, and how most are missing opportunities as a result. Register for this White Paper to learn more about these…
Word of Mouth Costs A Lot!
February 25, 2009 By
I’m sure you have heard at one point or another that word of mouth marketing (WOMM) is the best form of marketing cause it is FREE! Well, not exactly. There is a cost to WOMM and that cost is often time, and you don’t have to be a business owner for long to know that…
Too Busy to Keep Yourself Busy?
February 23, 2009 By
If your like me, your day shifts to fifth gear the moment you walk out of your house. Your ever growing action item list swirls around in your head, while your phone continually rings your favorite ringtone as you’re stuck in traffic on your way to the office. Like most business owners, the thought of…
