There’s a great song by Coldplay with the lyrics “Am I part of the cure? Or am I part of the disease?” Even though the song Clocks was released back in 2002, I still find those words to have significant meaning. Today I find it applicable not only to my personal life but my professional…
Why Diversify?
December 3, 2013 By
I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is still alive and well today in terms of…
Timing Is Everything
November 27, 2013 By
We all know the value we place on our personal calendar. It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on. For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines. But, did you know that there is another…
No Burning Bridges
November 21, 2013 By
Sometimes I hear words of wisdom that I can’t help but share with others. And this is one of those times. At a referral group meeting this week a member shared a blog post from the best-selling author and keynote speaker, Jon Gordon. The core message was the importance of relationships, particularly in business, but…
A Magic Pill?
November 19, 2013 By
You hear about it all the time. Something that is the “cure all” or “one step” solution to whatever challenge you are facing. We all know that there isn’t one, yet many of us still want to believe there is. Take the weight loss industry, for example. “Industry experts” claim that by using a particular…
Value
November 14, 2013 By
It’s easy to get caught up in the financial realities of our jobs: revenue goals, profit margins, quotas, pipelines. But at the end of the day, we need to ask ourselves, “What is the common denominator of all these?” The answer? People. It’s essentially people that build your revenue goals, profit, quotas, and pipelines. The…
Match Dot Com
November 12, 2013 By
We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor. However, to truly engage with another person, especially someone you are interested in either networking with or earning their business, there’s more than needing to know what their…
A Team of One
November 7, 2013 By
I really love hearing feedback. It not only tells me that people are listening, but they are also applying the information I share to their business. Just the other day I received some very valuable insight into the Dimalanta Design Group weekly marketing tip newsletter that I write. In each newsletter, not only do I…
The Yo-Yo Marketing Diet
October 31, 2013 By
All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company inadvertently finds themselves following a “stop-start” mentality with it. During busy times key marketing…
