One of the recommendations that I share with small business owners is network marketing. The reason why is because it fits the Simple, Disciplined, Perpetual, Targeted, Relevant, and Personal Out-&-Out Marketing® litmus test. Over the past year, I have been training with the Referral Institute (in Cincinnati/NKY), to be able to provide their quality material to…
What are you selling?
September 12, 2012 By
Last night, I observed a new client’s sales training presentation. During it they repeated that they were an, “Elite concierge title company,” they emphasized their quick turn-around times, and commitment to being at the closing table even at the eleventh-hour. They clearly knew what was most important to realtors, builders, investors, and loan officers. As…
Are we there yet?
September 12, 2012 By
One morning I went to a nearby coffee shop to meet a friend from my network. This is a something we do every so often just to touch base. However, this time it was different. Within 5 minutes of greeting each other, he told me that he needed help. “Ernie, I am spinning my wheels…
Haven’t calendared it yet?
September 11, 2012 By
The calendar is an important tool for your marketing because business ebbs and flows depending on industry, season, weather, day, holiday, time, etc. For instance, if you are operating a landscaping business, then you know you’re busy from Spring to Fall, CPA firms are slammed during tax season, and bars are hopping in the evening…
Your phone just got smarter!
September 7, 2012 By
Dimalanta Design Group now has a smartphone app that you can download! Go to OutNOutMktg.appguppy.com and follow the simple instructions to make your phone smarter. Why would you want to do that? Because strong business leaders are always learning. One way to sharpen your marketing skills is to read our Out-&-Out Marketing® tips while waiting in…
Looked in the mirror lately?
September 6, 2012 By
Committing to marketing your business is sort of like committing to waking up each morning for work. Before walking out of your house to head for the office, or meet a client or prospect, you stop and think about how you look, how you want to be seen (or perceived) by others, and then you…
If you can’t jump it, go around it
September 5, 2012 By
Everyday business owners and executives face all sorts of obstacles. From low sales numbers, HR challenges, customer service issues, to managing growth, legal burdens, and cash flow shortfalls. Marketing tends to be seen as another wrench in the cog. It’s easy to put marketing off, or make up reasons why it’s too difficult, time consuming,…
Stop thinking. Start doing.
September 4, 2012 By
When it comes to small-business marketing, I find that businesses often over-think too much that they fail to execute. They fail to create their marketing plan. They fail to keep it going. Their great intentions become, “I should haves.” Marketing needs to be woven into the fabric of your business culture. You need to…
6 Keys to Mining Your Database, Part 6
April 9, 2012 By
Perpetually Communicate with Your Contacts Alright, I’m almost finished with filing taxes this year. Which means that I can get back into posting blogs more consistently. Today I’m going to talk about what perpetually communicating with your contacts. Of course what’s the purpose of maintaining a customer relationship management tool if you don’t plan on staying…
6 Keys to Mining Your Database, Part 5
February 23, 2012 By
Create Alerts and Notifications Have you ever heard people say, “If it’s not on the calendar, then it will never get done?” I know I hear my wife say that all the time. :o) The saying holds true when it comes to managing your pipeline. The best way to manage your pipeline is through creating…
