Looking to add more marketing tools to your tool box? You should check out my resource page. There are links to all sorts of helpful sites: Internet Domain Registrar & Web Hosting Service Customer Relationship Management Tool Email Blasting Online Tool Social Media Dashboard Web-based File Hosting Service Trademark Search Online Event Registration Service URL Shortening…
Have You Contacted Your COI Lately?
January 12, 2012 By
During the holidays, it is often that businesses lose contact with their COI. What is COI? COI stands for Circle of Influence. Some refer to it as sphere of influence, or key contacts. Your COI are those individuals in your database that are your best supporters, or cheerleaders. They will be there when you need…
Describe “It” in Two Words
January 6, 2012 By
You know how sometimes when you walk into an establishment you can sense whether or not they got, “It?” The place just feels right. The employees are all working off of the same game plan. Everything is looking crisp and intentional. The smell in the air just wreaks of success, confidence, and a sense of…
How often should you blog?
January 5, 2012 By
How often should you add content to your blog? As much as you can. Professional bloggers are spending hours every day adding relevant content to their blogs. I would say that for most of you out there, you should post at least five times a week. If you can’t seem to accomplish that, then start…
Death By Cold Calling
January 2, 2012 By
Happy New Year! This past New Years Eve I was talking to a friend of mine and the topic of cold calling came up. He related cold calling to being in a sweat box – a sales tactic that’s torturous to do! I thought that was a humorous and rather accurate analogy. The question is…
The Calm Before the Storm
December 28, 2011 By
I’m sitting at a Caribou Coffee relishing a rather quiescent morning trying to enjoy my jolt of caffeine as I reflect on the past year and prepare for 2012. How did your business do in terms of marketing in 2011? Are you initiating any new tactics in the new year or simply making minor adjustments…
A Must Read on Personal Branding
December 20, 2011 By
The other day someone asked me how they can personally brand themselves in the market place. I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.” That Guy is defined as: “A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable,…
Loyalty & Reward Cards Bring ’em Back
November 17, 2011 By
Panera gives out loyalty cards. Starbucks gives out loyalty cards. Did you know that your business can give out loyalty cards too? One of my clients have recently launched their new loyalty & reward card product line. So there has been a lot of talk about the effectiveness of loyalty programs. If your company, store,…
Random Quote on Humility
November 1, 2011 By
The other day I read this quote while working out and thought I’d share it. “The true way to be humble is not to stoop until you are smaller than yourself, but to stand at your real height against a higher standard that reminds you of the smallness of your greatness.” (Phillips Brooks)
