On Tuesday, October 11, 2011, the Dimalanta Design Group, was honored with being awarded as the 2011 Rising Star. There were over 150 in attendance at this year’s Northeast Cincinnati Chamber of Commerce Awards Gala. Enjoying food & drinks catered by the Manor House in Mason, attendees welcomed this years’ winners for the Lou Eves…
Must Be Present to Win.
One observation that I make while attending networking events throughout the week is that half the battle is just showing up. Many business owners or sales reps expect to generate revenue through networking by showing up once and a while. However, a big part of successfully implementing High Touch Marketing is remaining disciplined and keeping…
Put Zest Back Into Your Brand
If you haven’t done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales force with relevant tools. Failure to address these issues typically results in stagnation within…
Make Yourself Available Online!
How many physical sales appointments do you think is possible to run in one week? Well, there are a lot of variables that affect the answer to that question. In the earlier years of my consulting I remember running between 15-20 per week! That is lot of driving, talking, and eating fast food in between…
Shhhh. Listen when you’re Social Networking
Several days ago I attended a conference on eMarketing Techniques up in Cleveland, Ohio. Today, while working on my blogs, I remembered an observation I made at the conference that I wanted to share with my readers. It’s nothing earth-shattering but I found it as a pleasant reminder for those looking to inbound their inbound…
Observe Your Market Not Your Bottom Line
Just the other week I had one of my clients send some of their team members out to observe their target audience. The results that were brought back to the table was invaluable on a number of levels. It helped them learn more about the type of people their reaching, it forced them to look…
Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size
Article shared from Marketing Profs… Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the holes left when other marketing techniques miss their mark.…
Generate More Leads and Close More Deals: Small Business Success Kit
Learn how to attract and track more website visitors, ensure consistent follow-up, achieve increased sales productivity, keep valuable leads from slipping through the cracks and more with this exclusive Salesforce Small Business Success kit. With your small business kit, you’ll instantly get access to: 1. Sales & Marketing Success Map: See every step from first…
Second Quarter Pep Talk
Has it occurred to you yet that we’re already starting the second quarter of 2009? For many of you who are still trying to determine what you’re doing with your marketing, I’m here to tell you that you’re behind… And that’s no April fools joke! I figure that for those who are working a marketing…
Consumer Confidence At All Time Low
The Consumer Confidence Survey recently indicated another sharp decline in the Consumer Confidence Index hitting another historic low of 25 in the month of February. Says Lynn Franco, Director of The Conference Board Consumer Research Center: “The Consumer Confidence Index™, which was relatively flat in January, reached yet another all-time low in February (Index began…