As I tried to recall a Super Bowl ad this morning, it got me thinking about awareness marketing and how corporate companies spend over millions of dollars a year to brand their markets. Do you have the dollars to run these kind of campaigns? My guess is if you’re reading this blog titled, “Clueless Marketing,”…

Too often business owners or marketing executives like to “go for the jugular” when it comes to their marketing. Whether it’s the sales appointment, advertising campaigns, etc, they try to convince their prospects to commit before they have a relationship. They fail to understand the relationship value in marketing. I like to relate the high…

If direct mailing is part of your 2009 marketing mix, you may want to hear this in case you hadn’t heard. On November 23, 2008, the USPS put into effect the “Move Update” requirement. To qualify for automation rate or presort rate First-Class Mail® and Standard Mail® – “Each address and associate occupant name used…

Remember that song, “Don’t Worry, Be Happy” by Bobby McFerrin? In September of 1988, it became the first a cappella song to reach number one on the Billboard Hot 100 chart and held that position for two weeks.-Wikipedia Why am I bringing up this song after it’s been over 20 years since it hit the…

Often business owners get caught in a whirlwind of strategies. They get pounded by account reps from all types of advertising solution companies, they get flipped upside down by late night eureka moments, then they get pushed around by “me too” strategies after seeing what their competitors are doing. Remember don’t forget the bookends! What…

9. “Marketing objectives… What’s that?”8. “My marketing goals are to make more money without spending anything.”7. “Everyone can use our services!”6. “Marketing Strategies?”5. “I’m in charge of the marketing…and sales, production, book keeping, and occasional janitorial services.”4. “My marketing campaigns are calendared on pink post it notes.”3. “We like to start our marketing when business…

Only one week away for the Stylux launch party! On November 7th, we will be having a classy event at the brand new high-end SouthShore condos in Newport Kentucky. It will be a 4 hour event with an after party at Bang that goes till 3 in the morning. If you get a chance, check…

Interbrand posts the 2008 best global brands… check out their full ranking! Below are this year’s top 10 global brands: 1. Coca-Cola 2. IBM 3. Microsoft 4. GE 5. Nokia 6. Toyota 7. Intel 8. McDonalds 9. Disney 10. Google

It seems like I’m getting more and more YouTube links in my email these days. While individuals are using it to communicate personal talents (or lack thereof), businesses are seeing this as opportunity for brand recognition and lead response. If you have been surfing the web the past few years, you know that this tactic…

What comes to mind when you hear the name Goshen? Well, if you are from the Greater Cincinnati area pleasant thoughts may not be necessarily coming to mind…at least for some people. Unfortunately, there are many cities across America that live with a stigma. This morning I was doing business in Goshen, Ohio with a…