Should Manufacturing Companies Have a Detailed Plan for Marketing to Distributors?

Absolutely! The reason why marketing can seem so nebulous is because there isn’t a simple, strategic marketing plan set in place. Manufacturers generally think of tactics, not marketing strategies. Having a marketing plan involves executing simple, disciplined, and perpetual marketing programs that are targeted, relevant and personal. Setting a vision for the company’s future based on their key objectives and inspiring their team is the most effective solution for small and mid-size organizations that want to maximize marketing to distributors.