As I tried to recall a Super Bowl ad this morning, it got me thinking about awareness marketing and how corporate companies spend over millions of dollars a year to brand their markets.
Do you have the dollars to run these kind of campaigns? My guess is if you’re reading this blog titled, “Clueless Marketing,” you probably don’t. Instead of perpetually marketing to a select audience with a response oriented relevant message that personally addresses their specific needs, many small businesses and organizations would rather brand the universe of which they have no money to do so and therefore often resulting in doing nothing at all… Well, that was my Super Bowl afterthought…
By the way, which Super Bowl ad do you still remember the day after the game? For me it was the Career Builder ad.
Keep It High Touch!
-Ernie DiMalanta
