Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

10 Ways to Increase Brand Visibility

What is visibility?  When you think of a runner or cyclist exercising at dusk, you will see some type of reflective gear being worn.  It makes the athlete visible to oncoming traffic.  At the theatre, the actors need to be visible to the audience therefore a stage is used.  We can apply this same principle…