When we are engaged in branding projects, one question usually surfaces when we talk about a logo and that is, “how do I know if our logo is any good?” If you are asking yourself this question, then here are a few questions to consider regarding the success of your logo: Is the logo relevant?…
How Strong is Your Logo?
December 5, 2012 By
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and continue to reflect the brand image? Absolutely! For something so small, a logo places a significant…
