Family Feud made surveys fun. Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity. My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…
Not a “Field of Dreams”
October 23, 2013 By
Who doesn’t love the movie “Field of Dreams?” It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.” This is a classic story that turns a man’s dream into…
Marketing Research for Small Business
August 28, 2013 By
You might be wondering how and why a small business like yours would even consider marketing research. But small business can do effective marketing research. Granted it won’t be as elaborate and thorough as what the marketing research firms can do, but a little can go a long way, and it needn’t cost a lot…
