With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an increasing number of younger professionals…
Why Diversify?
December 3, 2013 By
I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is still alive and well today in terms of…
Timing Is Everything
November 27, 2013 By
We all know the value we place on our personal calendar. It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on. For our professional lives, we use it to keep track of meetings, appointments, networking events, luncheons, installations, reports, and deadlines. But, did you know that there is another…
A Magic Pill?
November 19, 2013 By
You hear about it all the time. Something that is the “cure all” or “one step” solution to whatever challenge you are facing. We all know that there isn’t one, yet many of us still want to believe there is. Take the weight loss industry, for example. “Industry experts” claim that by using a particular…
Optimization Made Easy
October 25, 2013 By
Let’s do a little test online. Google a generic search term for your business. For example, if you are a flooring company located in Cincinnati, Ohio, type “Cincinnati flooring companies.” Where is your company found? Is it the first page? The second? The tenth? If your company is not found on the first or second…
Not a “Field of Dreams”
October 23, 2013 By
Who doesn’t love the movie “Field of Dreams?” It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.” This is a classic story that turns a man’s dream into…
Being Visible
October 18, 2013 By
You just never know where and when an opportunity will present itself, do you? In business, opportunity could be lurking anywhere. And to be successful, you always need to be prepared for it. More often than not, potential customers are quite happy with who they are currently doing business with, and many times it may…
Who Are You Targeting?
September 25, 2013 By
It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is. To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the ability to reach countless individuals on social media outlets like Facebook, Twitter, or LinkedIn,…
Rethink Your Curb Appeal
December 18, 2012 By
Curb appeal. What is it? Well, if you have ever been in the market for a new home you’ve probably heard the phrase before. Curb appeal is the enhancement of a home and property so as to attract potential buyers. It’s safe to say that a nicely manicured lawn adds significantly to the curb appeal…
