Isolate common Denominators

After identifying your ideal target market, it is essential to note any similar characteristics they share.  Some of the obvious pertain to where they live, what they make, how old are they, do they have kids.  These are common demographic data points that you can isolate.  However, what you may overlook are the psychographic commonalities. …

1…2…3… Bullseye!

“I can take the next person in line!”  You have heard these words while checking out before, haven’t you?  And if you own your own business, these are words that you wish were said every day that your doors are open.  Whether having long lines, or phones ringing off the hook, we all would like a…