There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But unfortunately, this type of thinking is self-defeating and a complete waste of…
Who Are You Targeting?
September 25, 2013 By
It still surprises me when I hear the answer “anyone” when someone is asked about who their ideal customer is. To me, it sounds like they really don’t know who that “anyone” really is. In today’s highly competitive market, with the ability to reach countless individuals on social media outlets like Facebook, Twitter, or LinkedIn,…
Isolate common Denominators
September 24, 2012 By
After identifying your ideal target market, it is essential to note any similar characteristics they share. Some of the obvious pertain to where they live, what they make, how old are they, do they have kids. These are common demographic data points that you can isolate. However, what you may overlook are the psychographic commonalities. …
1…2…3… Bullseye!
September 18, 2012 By
“I can take the next person in line!” You have heard these words while checking out before, haven’t you? And if you own your own business, these are words that you wish were said every day that your doors are open. Whether having long lines, or phones ringing off the hook, we all would like a…
