Now here’s a niche for you. The other day my marketing coordinator and I were driving to check out our new location for Quest and we saw this sign on the side of the road, “Got Poop?” (I had to get a picture of it for this blog.)
Hopefully your niche market isn’t as grotesquely aromatic as this one. However, if you have yet to zero in on one niche you may want to reconsider. Why? Let’s say you want to increase brand awareness. This can be rather costly for most small to medium sized businesses if your market isn’t manageable. One way to accomplish this is to segment your market and target your higher priority niches.
So go ahead… Pick up your pooper scooper and start looking for your niche.
-Ernie DiMalanta
