Growing a successful business is like running a marathon. It takes preparation. It’s hard work. It requires strategy. It takes commitment. You have to be out-&-out if you want to win. Unfortunately, most business-owners act as if marketing their businesses is like a sprint. They jump fast off the blocks with determination and excitement, then…
Why would they want what you have?
September 27, 2012 By
Let’s face it. Most of what businesses have to offer isn’t truly a life-sustaining necessity. If you carry a smartphone with you, then I’m sure you would agree that your life is full of stuff you don’t need to survive. Keep in mind that I’m comparing the modern life with those living in third-world countries. …
Isolate common Denominators
September 24, 2012 By
After identifying your ideal target market, it is essential to note any similar characteristics they share. Some of the obvious pertain to where they live, what they make, how old are they, do they have kids. These are common demographic data points that you can isolate. However, what you may overlook are the psychographic commonalities. …
Tips to Overcome 3 Obstacles to Business Success
September 20, 2012 By
Very often, small to mid-size business owners are prevented from taking their companies to the next level by failing to implement a few simple tactics in the areas of management, cashflow and marketing. It’s not that they don’t know what to do, it’s that they don’t know how to do it. Join us Tuesday, October…
Identify your ideal Client
September 19, 2012 By
Have you ever noticed how small the bullseye on a dartboard is? It’s challenging to hit! I don’t know how many times, when I have asked about their target market, have I heard business owners tell me that “everyone” can use their services or products. Even McDonald’s knows that’s not true despite the fact that…
1…2…3… Bullseye!
September 18, 2012 By
“I can take the next person in line!” You have heard these words while checking out before, haven’t you? And if you own your own business, these are words that you wish were said every day that your doors are open. Whether having long lines, or phones ringing off the hook, we all would like a…
Referral Success 101 w/ Referral Institute
September 13, 2012 By
One of the recommendations that I share with small business owners is network marketing. The reason why is because it fits the Simple, Disciplined, Perpetual, Targeted, Relevant, and Personal Out-&-Out Marketing® litmus test. Over the past year, I have been training with the Referral Institute (in Cincinnati/NKY), to be able to provide their quality material to…
What are you selling?
September 12, 2012 By
Last night, I observed a new client’s sales training presentation. During it they repeated that they were an, “Elite concierge title company,” they emphasized their quick turn-around times, and commitment to being at the closing table even at the eleventh-hour. They clearly knew what was most important to realtors, builders, investors, and loan officers. As…
Are we there yet?
September 12, 2012 By
One morning I went to a nearby coffee shop to meet a friend from my network. This is a something we do every so often just to touch base. However, this time it was different. Within 5 minutes of greeting each other, he told me that he needed help. “Ernie, I am spinning my wheels…
Haven’t calendared it yet?
September 11, 2012 By
The calendar is an important tool for your marketing because business ebbs and flows depending on industry, season, weather, day, holiday, time, etc. For instance, if you are operating a landscaping business, then you know you’re busy from Spring to Fall, CPA firms are slammed during tax season, and bars are hopping in the evening…
