Connect with those who will lead you towards success. When using social media as part of your marketing mix understand that the most valuable commodity are your connections. These contacts are the keys to your success. While online they are seen digitally, consider them as real people, that have real goals and real opportunities. The…
Thankfulness Goes a Long Way in Referral Marketing
November 27, 2014 By
It’s that time of year when we often take time to reflect on life and on business. We count our blessings. We spend time with family. We are thankful. Or at least we should be grateful right? Unfortunately, the holidays also distract us from the things that matter most like relationships. Here are a few…
Your Brand is Weak!
April 16, 2013 By
I recently went to a bodybuilding event to support my wife who is a figure competitor. Just being there got me thinking about all the hard work that leads up to the final event. The competitors discipline themselves and spend hours in the gym every week, monitor their diet, practice their routines, and then reveal…
Confidence
January 19, 2013 By
“The Perfect Game” is a true story about 9 boys from Mexico who fall in love with the game of baseball. As luck would have it, they meet a young man who had worked for the Cardinals, now living in their small town of Monterray. With the persuasion of the local priest, this man agrees…
Wall Flower Marketing Doesn’t Work
January 8, 2013 By
Sometimes you just can’t make this stuff up. While attending an event last month I found myself talking with someone who, after several minutes into our conversation, said, “You know, I almost wasn’t going to come tonight. The last time I was here I just stood by myself and no one came up to talk…
Actions are louder
January 3, 2013 By
I was at an round-table discussion recently and found myself listening to a competitor talk about their business. I kept hearing words like: “we care about our clients” “we empower them” “we do what’s in their best interest” I started to think that all that should be a given. It really doesn’t need to be…
Each New Year Requires Committment
January 1, 2013 By
Aesop’s fable of the tortoise and the hare is a compelling story of a race between the two animals. The hare, believing himself to be far superior to the tortoise, finds himself being challenged to a race by the tortoise. Using assumptions of his speed, the hare accepts the challenge feeling so confident of his…
Rethink Your Curb Appeal
December 18, 2012 By
Curb appeal. What is it? Well, if you have ever been in the market for a new home you’ve probably heard the phrase before. Curb appeal is the enhancement of a home and property so as to attract potential buyers. It’s safe to say that a nicely manicured lawn adds significantly to the curb appeal…
