Chambers Business Publications Trade Journals Colleges & Universities Better Business Bureau Newspapers Have you ever noticed the number of professional and business awards that are looking for nominations each and every year? Pick up any business or trade publication and chances are you will find one. This is a fantastic opportunity to give recognition to…
One Word
August 16, 2013 By
One word. Could you pick one word that accurately reflects your company’s brand? Recently, at my weekly BNI meeting, our Education Coordinator presented that question to each of us around the room after reading an excerpt from a book on marketing. Essentially, a company is successful at branding themselves when the word that is…
Inbound vs. Outbound
August 14, 2013 By
With all the options available to business today to market themselves, it’s important to remember that not all options are created equal, especially if faced with a budget. A trend that is quickly gaining momentum is inbound marketing. Inbound marketing is advertising but through your own efforts. Examples include: writing blogs podcasts enewsletters video whitepaper…
Piggyback Marketing
August 9, 2013 By
Like most successful marketing tactics, piggyback marketing has been around for some time but is often a commonly overlooked strategy. When implemented correctly, it is a very resourceful marketing technique. According to Business Directory, piggyback marketing is defined as: “A low cost market entry strategy in which two or more firms represent one another’s complementary…
Pay It Forward
August 7, 2013 By
Sometimes we just know we may never have a referral for someone who travels in our business circles. Or maybe we are able to help someone with a particular business need with advice, a great referral, or personal reference, but we know that the likelihood of reciprocation is small. In both situations, we can still…
Beyond Networking
August 2, 2013 By
To really get the most out of your networking activities, it’s important to invest time in ways that allow you really get to know other people. Simply showing up at Business After Hours or Luncheons isn’t enough. These types of events don’t happen frequently enough to build relationships that turn into referrals. But, by getting…
House of Cards
July 31, 2013 By
While at a recent strategy session, I found myself thinking about how important it is for small businesses to spend time and resources establishing a solid foundation for their business to grow. This same concept can be applied to anyone who is out there building his or her career. The foundation of any successful business…
Start with One
July 26, 2013 By
There are countless deserving non-profits, benefits, fundraisers, and charities that a company can donate to. None any more deserving than the others. Small businesses need to be very thoughtful about the who, what, where, and when of their philanthropic donations. And here are a few reasons why: Having a clearly identified charitable alliance will eliminate…
Walk the Walk
July 24, 2013 By
Have you ever come across someone whose words don’t always match up with their actions? They say things like: “I’ll be there early.” Then show up late. “I’ll call you later today.” But call you the following week. “Let’s meet next Tuesday at 11.” Then never show up. “I’ll have it ready for you tomorrow.”…
The Power of “Like”
July 19, 2013 By
Facebook. For business, we can look at Facebook as one of the “faces” that the public sees. We can also look at Facebook as a means to create a “book” of our business successes, announcements, helpful tips, and events. From this perspective, it becomes obvious the significance of providing relevant, targeted, and personalized content. This…
