Yes, it’s true. When buying certain accessories like hats, head bands, scarves, ties – one size does fit all. However, when it comes to marketing, there is no one size marketing plan that fits all businesses. Your marketing plan should be approached like a custom fitted suit or a pair of prescription glasses – made…
A Healthy Dose of the “Butterflies”
May 24, 2013 By
There’s a particular song out now who’s lyrics resonate within me each time I hear it. I’d like to share them with you to see if you feel the same. “Never let your fears decide your fate.” We encounter numerous decisions each and every day. Some business related, others personal. But for the sake of…
You Just Never Know
May 21, 2013 By
There was a movie that came out in 1999 called “Sliding Doors.” It starred Gwyneth Paltrow and portrayed a woman’s life based on two different decisions, making it to the train on time and missing the train. The movie showed the two different realities based on those events happening. Wouldn’t it be nice to be…
Protecting Your Brand
May 17, 2013 By
I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners. She was telling me about a situation her company recently encountered where the owner realized that his brand identity was in jeopardy. This was of…
“Never Leave Your Selling Shoes at the Door”
May 14, 2013 By
Many years ago, my first manager shared with me a valuable piece of advice shortly after starting my new job. Granted, there were a lot of ‘words of wisdom’ that first year in my career, but this one piece stands out as I have called upon it many times since then. No matter what your…
Opportunities Unlimited
May 9, 2013 By
I am amazed at the countless opportunities companies have to market themselves. No matter the business event I am attending, you will find representatives from radio, magazine, newspaper, online, promotional, printing, special coupon advertising, etc. Beyond that are more specific advertising sales professionals from various art venues like the Aronoff, Riverbend, the Pops, and Playhouse.…
Which Is It?
May 7, 2013 By
It is very common to get caught up in the daily responsibilities of running a business. Calling on clients, invoicing, returning calls, attending meetings, lunch appointments, networking…the list can go on and on. We can get so focused on working “in” the business that we forget to work “on” the business. The long-term success of…
“Fire, Ready, Aim!”
May 2, 2013 By
A wise man once said to me that when it comes to marketing a great philosophy to follow is “Fire, ready, aim!” Those three words couldn’t be more true. Too many times, small business becomes paralyzed by inaction with their marketing. Inaction can be due to: Numerous strategy sessions. Fear of a mistake. Further thought…
Sticking to the Brand
April 30, 2013 By
I recently read an article in the Business Courier that really struck a chord with me about the significance of branding. The company featured was a Cincinnati favorite, Graeter’s. Graeter’s has been doing exceptionally well in recent years: new stores are popping up, ice cream pints of Buckeye Blitz can be found in the freezer…
Never Assume
April 25, 2013 By
No matter the size of a company, confusion and mistakes happen. We do not live in a vacuum, where each day can be predicted and people’s behaviors anticipated. Even though we may have our roles within an organization, there is overlap. But with small business, the overlap tends to be much greater, where people may…
