Referrals. How much are they worth to you? Are they more valuable than cold-calling? Mass mailings? Email campaigns? Give-aways? If they aren’t then maybe we should do a little math. The average number of people that each person knows is around 300 (some would argue the number is closer to 500). If you invest the…
You Hold the Key
March 12, 2013 By
Twitter, we hear about it all the time but what exactly is it? With the advent of multiple social media outlets, it might be safe to say that for most of us, Facebook and LinkedIn will be the extent of our foray into developing our social media skill set. But, that would be self-defeating. Twitter,…
The Secret To Looking Smart…
March 7, 2013 By
The following is a guest blog post by Doug Smith, WREW Senior Account Executive at Hubbard Interactive. Shhhhhhhh, I’m about to tell you the secret to looking really smart to your customers. It’s so simple, but I’m quickly finding out that a lot of business professionals do not use it. The secret for which…
“He’s Just Not That Into You”
March 5, 2013 By
“He’s Just Not That Into You” was a movie released in 2009 that was based on the book by the same name. I know you’re probably wondering what this has to do with marketing, but please bear with me for a moment. The plot involves individuals who continually misinterpret the behavior of others. Granted it’s regarding…
Shut It! (Part II)
February 28, 2013 By
This is Part II of a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com). “Let everyone be quick to listen, slow to speak, and slow to anger.” I am convinced there’s a whole universe worth of strategy in that ancient saying.…
Shut It! (Part I)
February 26, 2013 By
This is a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com) People want to be heard. Really heard and really understood. It’s also true that to fix a problem you have to learn; however, learning requires listening as the price of…
Time
February 21, 2013 By
What is the most valuable commodity we have at our disposal? Time. We can’t pause it, rewind it, or get more of it each day. Once it’s gone, it’s gone. We value our time and get annoyed when we lose it, especially through no fault of our own. How do we feel when someone wastes…
Do You Know Why?
February 19, 2013 By
Commercials. I bet more than half of the viewing audience for the Super Bowl watched to see the highly anticipated commercials. And of these, usually a few stand out from the rest. They are the commercials that create emotion within us – the primary emotion being laughter. So funny, in fact, that we will watch…
The “Free Lunch”
February 14, 2013 By
No matter what business event I am at, inevitably the topic of social media comes up. It’s usually me asking someone about connecting on LinkedIn. In most cases the answer is “Sure! That would be great!” But, I am still surprised at the number of people who respond with something like “I really don’t use…
Priceless Advertising
February 12, 2013 By
What is customer service? Is it standing at a counter while the clerk takes their time to acknowledge your presence? Is it calling a vendor multiple times and getting a different answer each time you speak with a representative? What about waiting for the return phone call from a business that never happens? We have…
