Availability

Have you ever thought about how available you are to your customers?  What about your coworkers?  Referral partners?  Vendors?  Are you easy to reach?  How quickly do you respond to emails?  Phone calls?  Text messages? Regardless of the size of the company you work for or happen to own, it’s important to determine if some…

The Marketing Ecosystem

Each week Dimalanta Design Group hosts a Marketing Forum facilitated by Ernie Dimalanta. Gathered in the room are professionals from various industries like IT, manufacturing, promotional, and travel.  We discuss different topics as it relates to marketing, delving into our respective professions to hone our skills and share insights with each other. This week we…

White Noise

How many emails do you receive each day?  What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day?  What about advertisements in trade journals?  Newspapers?  Magazines?  What about social media?  Are you engaging others on Facebook, LinkedIn, and Twitter?  How many newsletters do you subscribe to?…

Pivot

I learned a valuable lesson while listening to a highly successful local business woman speak and it involved the word “pivot.”  I didn’t fully appreciate the meaning behind the word and it’s impact until sometime later. In the business world, or life for that matter, change is a constant.  Some change is for the good…

Digital Sales Force

What would you do if you had access to a salesperson that had every skill needed to be successful?  This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer.  And the kicker?  Absolutely no salary, benefits, or vacation will ever be necessary.  Sounds…

“Anyone? Anyone?”

I love passing along great tips from others that share the same passion for great referral marketing.  This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris Bueler’s Day Off” starring Matthew Broderick? Broderick played Ferris, a high school teen, that…

“And the Survey Says?”

Family Feud made surveys fun.  Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity.  My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…

Assumptions

Everyone makes them.  Sometimes they are right on the money and sometimes so far off it’s embarrassing.  When it comes to our professional life, there are times that we will need to make them, for if we don’t we can get stuck in limbo and nothing gets accomplished.  But we need to remember that assumptions,…

Own It

Part of any successful networking strategy includes a membership to various groups like a Chamber of Commerce, BNI, BizWomen, TBN, Rotary, and Kiwanis.  All are credible organizations with wonderful benefits for its members and that is why people are drawn to them. However, in order to successfully build your book of business within the framework…

Through Your Customer’s Eyes

How do you feel when you receive poor service?  Whether while patronizing a fast food restaurant, the dry cleaner, sporting venue, or car dealership.  Do any of these feelings pop into your mind: disappointment frustration anger dissatisfaction Now, depending on the size of your purchase, would it be safe to assume that your level these…