Every organization, company, and institution needs their members and/or employees to have skin in the game in order to ensure long-term success. Having skin in the game means a sense of ownership and alliance. It denotes a sense of family, of a team. You see it in youth sports, where teammates and their families gather during the…
Watering Holes
August 25, 2014 By
We are all guilty of making assumptions. We can mistakenly believe that others think and feel the same as we do. I’ve done it myself. I love asparagus so my kids should eat it at dinner too, right? Wrong. When we communicate with those in our target audience, or circle of influence, we may make…
Where’s Waldo?
August 21, 2014 By
It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future opportunities. However, in reality, this couldn’t be…
Net Promoter Score
August 15, 2014 By
How many of you have been asked to complete a survey before? Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer experience. However, there is really only one question on any survey that…
Equal Opportunity
August 11, 2014 By
Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate. In school, each student starts out on that first day with a 4.0 – straight A’s. In our new job, we have yet to make any kind of impression…
Epicenters of Influence
August 1, 2014 By
How many people are in your company or organization? What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department. But even with larger organizations, if you engage with the public, you typically cover a large area and the number of people within…
Credible Validity
July 29, 2014 By
It is so energizing to me to go to a meeting and walk out afterwards with a plethora of thoughts and ideas. Each week, at our Out-&-Out Marketing Forum, it inevitably happens. This burst of creativity is a direct result of my participation in a group discussion with the other attendees at the Forum. Today’s…
The Crutch
July 24, 2014 By
I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral. Providing this support for those professionals not only allows them to improve their job performance but also enables them to communicate a message even in their absence. This marketing collateral can come…
The Gap
July 22, 2014 By
In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a gap is actually a good thing. So good, in fact, that the bigger the gap…
