Dimalanta has recently captured an effective tool for understanding the complex nature of personality. We wanted a thorough and comprehensive model that would help us to grow as individuals and find clear paths for collaboration with each other. When our team started picking up fascinating bits and pieces about the Enneagram through social interactions, books,…
Finding Your Voice as a Leader
July 26, 2021 By
Finding your voice as a leader is a very important guide for your brand identity and the way you communicate. We are all leaders, but part of your role as the leader of an organization is understanding your voice and how it influences your content and messaging. The first step in finding your voice is…
Cultural Renovation Leads to Innovation
June 30, 2021 By
Society has changed more in the last decade than ever before. Without question, technological innovation is responsible for the upturning of every way we once communicated, worked, commuted, and lived. If organizations don’t keep up with a society that has its foot on the accelerator, they will lose. Period. Advanced technology has created a global…
Key Performance Indicators | What are your Gauges?
June 3, 2021 By
This is the last article in our 5 part series on Dimalanta’s vision for branding and marketing. We explored what it means to make marketing plans when we let go of perfection and, instead, step into psychology. We revisited, redefined and rediscovered the big MVVP. We created strategy pyramids to successfully determine goals and objectives.…
Marketing Budgets in 2021
April 22, 2021 By
Let’s be honest, most of us saw our marketing budgets completely blow up in the year 2020. Organizations not only faced an enormous amount of pressure financially but also lost reliability on historical data to help predict the future. This left all of us in a disorienting position. Why? Because marketing budgets are more than…
Determine Your Objectives: Creating Strategy Pyramids
March 23, 2021 By
Wherever you find a business owner or entrepreneur you will also find a dreamer, a creative, a visionary, and a BIG thinker. The problem is dreams and visions can only take an entrepreneur so far. After the idea has been pushed through to production, not much will sell without a hefty dabble in some marketing.…
Brand Positioning & Your Why | Revisit. Redefine. Reconsider.
February 25, 2021 By
Last month, we discussed the vital importance of having a marketing plan and how it shapes the direction of your organization. This week, we will continue in this vein in discussing brand positioning. As you’ve begun developing your marketing plan and diving deeper into visions and dreams for your business, you may have noticed some…
Planning Makes Perfect | Marketing Plans With a Dose of Psychology
January 27, 2021 By
You’ve heard the expression, “practice makes perfect.” Well, in the marketing realm, “planning makes perfect.” There are so many new marketing trends, social media strategies, apps and new fangled tactics pushed our way every single day. A lot of businesses chose to “wing it.” They fly off into the sunset with a week’s worth of…
A “Happy” New Year to Marketing
December 17, 2020 By
The mood of America is a little glum these days. We’ve all been through a hurricane of change accompanied by awkward transitions, new rules set in place, intense fear of illness and political division magnified by Twitter and Facebook comments. Our world needs relief and although we, as business owners and marketers, are not entirely…
Productive and Meaningful – How to craft a brilliant virtual gathering
November 16, 2020 By
This year has been the year of uncertainty and unknowns. Many of us feel like we’re continually walking on unstable ground and living in the land of inbetween. We’ve lost so much and we have no idea what lies ahead. We only know that we feel alone in it most of the time. Sherry Turkle…
