Sometimes I hear words of wisdom that I can’t help but share with others. And this is one of those times. At a referral group meeting this week a member shared a blog post from the best-selling author and keynote speaker, Jon Gordon. The core message was the importance of relationships, particularly in business, but…
A Magic Pill?
November 19, 2013 By
You hear about it all the time. Something that is the “cure all” or “one step” solution to whatever challenge you are facing. We all know that there isn’t one, yet many of us still want to believe there is. Take the weight loss industry, for example. “Industry experts” claim that by using a particular…
Value
November 14, 2013 By
It’s easy to get caught up in the financial realities of our jobs: revenue goals, profit margins, quotas, pipelines. But at the end of the day, we need to ask ourselves, “What is the common denominator of all these?” The answer? People. It’s essentially people that build your revenue goals, profit, quotas, and pipelines. The…
Match Dot Com
November 12, 2013 By
We meet all sorts of people during the course of our business day and each of these individuals have unique personalities, opinions, ideals, and sense of humor. However, to truly engage with another person, especially someone you are interested in either networking with or earning their business, there’s more than needing to know what their…
A Team of One
November 7, 2013 By
I really love hearing feedback. It not only tells me that people are listening, but they are also applying the information I share to their business. Just the other day I received some very valuable insight into the Dimalanta Design Group weekly marketing tip newsletter that I write. In each newsletter, not only do I…
The Yo-Yo Marketing Diet
October 31, 2013 By
All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company inadvertently finds themselves following a “stop-start” mentality with it. During busy times key marketing…
A Commodity?
October 30, 2013 By
There are many things we know, be it business or personal related, but sometimes just knowing something isn’t enough. It may take a certain way of presenting an idea to us, or the particular phase of our life at the time that gives us greater clarity. Either way, something we “know of” can turn into…
Optimization Made Easy
October 25, 2013 By
Let’s do a little test online. Google a generic search term for your business. For example, if you are a flooring company located in Cincinnati, Ohio, type “Cincinnati flooring companies.” Where is your company found? Is it the first page? The second? The tenth? If your company is not found on the first or second…
Not a “Field of Dreams”
October 23, 2013 By
Who doesn’t love the movie “Field of Dreams?” It stars Kevin Costner who plays a farmer that has a vision of a baseball diamond right in the middle of his corn field and then hears the words “If you build it, he will come.” This is a classic story that turns a man’s dream into…
