Sometimes is difficult to make a decision as it relates to marketing yourself or company. All too often, companies will have many “marketing” plates spinning in the air – all different yet some creating redundancy and therefore lost revenue. While there may be plenty of options out there, all with value, it’s important to take…
You Are the Quarterback
June 25, 2013 By
When building your business, it’s important to invest time in developing your team. This is not the team of people who work in your office, but rather, the team of individuals that you select as your “referral partners.” Referral partners are professionals that work in complementary businesses. Examples of include: flooring professionals and Realtors…
Designated Champion
June 21, 2013 By
Regardless of the number of employees a business has, many of the daily functions of both big and small business are the same. Both need things like: accounting payroll sales customer service marketing The difference is that small business has fewer people to manage these functions, so it’s essential that the proper steps are taken…
Breathing Optional
June 18, 2013 By
Not too long ago I saw a video featuring a young man who was an athlete in training. In it, the athlete was shown exercising and training throughout the course of an entire day. He never stopped. While the video played, a commentator spoke about the desire to succeed at any goal needs to be…
Yoda the Business Coach
June 7, 2013 By
“There is no try, there is only do or do not.” Yoda may have been talking with the young Luke Skywalker, but we can certainly apply this wisdom to our daily business activities. According to the Merriam-Webster dictionary, try is defined as “to make an attempt at” and the definition of do is “to perform; execute;…
Raising the Bar
June 5, 2013 By
My parents always told me when I was growing up to be careful who I surrounded myself with. If I hung around the wrong people, I would inevitably lower my own expectations and make choices that I may regret later on. I know that they meant well, but at the time I didn’t fully comprehend…
Murphy’s Law vs. You
May 30, 2013 By
It never ceases to amaze me that no matter how much planning and forethought one puts into planning an event, something inevitably goes awry. And that something cannot be anticipated, predicted, or prevented. Enter “Murphy’s Law.” When it comes to planning any event for your business: An open house A workshop A seminar A business…
One Size Does Not Fit All
May 29, 2013 By
Yes, it’s true. When buying certain accessories like hats, head bands, scarves, ties – one size does fit all. However, when it comes to marketing, there is no one size marketing plan that fits all businesses. Your marketing plan should be approached like a custom fitted suit or a pair of prescription glasses – made…
A Healthy Dose of the “Butterflies”
May 24, 2013 By
There’s a particular song out now who’s lyrics resonate within me each time I hear it. I’d like to share them with you to see if you feel the same. “Never let your fears decide your fate.” We encounter numerous decisions each and every day. Some business related, others personal. But for the sake of…
You Just Never Know
May 21, 2013 By
There was a movie that came out in 1999 called “Sliding Doors.” It starred Gwyneth Paltrow and portrayed a woman’s life based on two different decisions, making it to the train on time and missing the train. The movie showed the two different realities based on those events happening. Wouldn’t it be nice to be…
