The following is a guest blog post by Doug Smith, WREW Senior Account Executive at Hubbard Interactive. Shhhhhhhh, I’m about to tell you the secret to looking really smart to your customers. It’s so simple, but I’m quickly finding out that a lot of business professionals do not use it. The secret for which…
“He’s Just Not That Into You”
March 5, 2013 By
“He’s Just Not That Into You” was a movie released in 2009 that was based on the book by the same name. I know you’re probably wondering what this has to do with marketing, but please bear with me for a moment. The plot involves individuals who continually misinterpret the behavior of others. Granted it’s regarding…
Shut It! (Part II)
February 28, 2013 By
This is Part II of a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com). “Let everyone be quick to listen, slow to speak, and slow to anger.” I am convinced there’s a whole universe worth of strategy in that ancient saying.…
Shut It! (Part I)
February 26, 2013 By
This is a special post by guest blogger Kevin Rains owner of Center City Collision in Cincinnati, Ohio and founder of Body Shop 2.0 (bodyshopmarketingplan.com) People want to be heard. Really heard and really understood. It’s also true that to fix a problem you have to learn; however, learning requires listening as the price of…
Time
February 21, 2013 By
What is the most valuable commodity we have at our disposal? Time. We can’t pause it, rewind it, or get more of it each day. Once it’s gone, it’s gone. We value our time and get annoyed when we lose it, especially through no fault of our own. How do we feel when someone wastes…
Do You Know Why?
February 19, 2013 By
Commercials. I bet more than half of the viewing audience for the Super Bowl watched to see the highly anticipated commercials. And of these, usually a few stand out from the rest. They are the commercials that create emotion within us – the primary emotion being laughter. So funny, in fact, that we will watch…
The “Free Lunch”
February 14, 2013 By
No matter what business event I am at, inevitably the topic of social media comes up. It’s usually me asking someone about connecting on LinkedIn. In most cases the answer is “Sure! That would be great!” But, I am still surprised at the number of people who respond with something like “I really don’t use…
Priceless Advertising
February 12, 2013 By
What is customer service? Is it standing at a counter while the clerk takes their time to acknowledge your presence? Is it calling a vendor multiple times and getting a different answer each time you speak with a representative? What about waiting for the return phone call from a business that never happens? We have…
So What?
February 7, 2013 By
How many times while watching television have you muted or fast-forwarded through commercials? In business conversations, how many times while speaking with someone has your mind drifted away, completely tuning out what that person is saying? When we do this we are essentially saying “So what?” Now, let’s reverse it. While you are talking with…
Do You Have “It”?
February 5, 2013 By
Think of your favorite place to eat or shop or vacation at. What is it that draws you to that particular place? Is it the food, the atmosphere, the customer service? It’s probably safe to say that there is something special about that place that you just can’t put your finger on, something that you…
