Public Relations (PR) is about cultivating a positive brand image with the public by building relationships with various media outlets. It requires strategic communication and storytelling to engage and entice your target audience. It covers a lot more than just distributing press releases and hoping for the best — it’s establishing your online reputation through…
How to Assess Marketing ROI? Q&A Part 4
August 29, 2019 By
Ultimately, the main concern for justifying spending money on marketing is all about the return on investment (ROI). The first thing to look at is the marketing budget. The recommended marketing budget should be around 4% of the revenue coming in. Typically, we find that most companies spend far below that, making it very difficult…
Meet Ernie, Our CEO & Founder
July 30, 2019 By
A Company’s Vision and Mission Statement Fuels Corporate Culture
July 25, 2019 By
It’s all too easy for employers and employees to lose sight of the overall vision and mission statement of their company in the daily grind, regardless of the company size. This is largely due to poor marketing efforts — both externally, and internally. To establish a good corporate culture, consider these three simple strategies. Really…
Understand SEO Basics in 5 Minutes – Interview with SEO Expert, Tim Frisch
June 27, 2019 By
We are excited to have Tim Fricsh with SEO Help Desk give us an overview of search engine optimization (SEO) and how it can bring more business to your website. Tim has over 3 decades of experience with SEO and started before Google was even popular! 1. Do all organizations need SEO? The simple answer…
Meet Steph, Our Production Assistant
June 27, 2019 By
Should a Presence on LinkedIn, Facebook and YouTube all be musts? Marketing Q&A Part 3
June 20, 2019 By
Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while…
How to Assess Whether Your Marketing Efforts are Justified
June 20, 2019 By
Ultimately, the main concern for justifying a marketing budget is the Return on Investment (ROI). The first thing to look at is the marketing budget. The recommended standard marketing budget for small to mid-sized businesses should be around 4% of the revenue coming in, but we typically find that most companies spend far below that,…
Meet Allison, Our Communications Coordinator
May 28, 2019 By
Should Branding and Social Media be a Part of Marketing? Marketing Q&A Part 2
May 23, 2019 By
Q: Should branding and social media be a part of marketing? Does this require ongoing weekly activity? A: Yes, branding is essential to the relevance and promotion of a brand. A cohesive look of both corporate brands and product families paint an organized and digestible message for the target audience to consume and be encouraged…
