Q: Marketing can go in many directions: how can a manufacturer determine what to do? Should it always be for a finite purpose, such as a new product or a new sector one wants to enter? A: There are various directions marketing can take a company and it definitely doesn’t have to be for a…
Why Email Marketing?
May 23, 2019 By
At the heart of email marketing is communication, relationships and unification. Most of the modern world interacts daily via email. Because of this, email marketing can be one of the top ways to develop an ongoing relationship with your target audience and provide a platform to coach, teach and inform people about your products or…
Meet Jana, Our Graphic Designer
April 25, 2019 By
Marketing Manufacturer Questions: Part 1
April 25, 2019 By
Recently, we had the privilege to be featured in the Manufacturer May issue from WIRENET®. They interviewed me to ask a series of different manufacturer marketing questions. We’d like to share with you some tidbits from it. Q: Marketing is part of the second nature to suppliers, but far less so for B-2-B manufacturers: why…
Gutter Covers International, LLC Launches Refreshed Innovative Brand
April 15, 2019 By
Gutter Covers International, LLC (GCI) is excited to release new marketing initiatives, as well as a brand refresh, to better serve their dealers and customers. Over the past two decades, GCI has proven to be a leader in the gutter protection market. With their steady growth throughout the United States, GCI decided that it was…
How Well Is Your Digital Marketing Going? Answer these 5 ?’s.
March 28, 2019 By
Digital marketing is a fancy way of defining all marketing strategies that are devoted to the web, such as social media, websites, Google AdWords, PPC, SEO, email campaigns and so on. More times than you would think, we have seen well-established businesses that fail to nurture their digital marketing footprint, mainly because the same tried…
Are You Equipping Your 24-Hour, 7 Days A Week Digital Salesperson?
February 26, 2019 By
Did you realize that you have a digital salesperson working for you? They live and breathe your brand — 24 hours a day, 7 days a week. They never take a coffee break. They have an unlimited amount of energy and stamina. This salesperson is constantly visible. Your best employee isn’t actually a person at…
Is Content Marketing Still Relevant? 5 Steps to Generating Leads with Content Marketing
January 31, 2019 By
I’m sure you’ve heard the buzz over content marketing over the past several years, but is it just a fad getting ready to phase out? It’s similar to Alexa…almost everyone knows about Alexa but most don’t take advantage of the technological benefits. Those of us who are avid Alexa users can ramble on about all…
5 Tips for Building Marketing Momentum in the New Year
January 15, 2019 By
And just like that, we said goodbye to 2018 and clinked our glasses to welcome in 2019. January…while mostly freezing and somewhat dreary, it remains full of eager anticipation for reflection and change. So ask yourself, what did you learn last year and how can you apply it to this year? Build momentum on the…
