When people think “marketing,” they tend to think of the fun, creative stuff like designing beautiful interactive websites, hanging out on social media platforms like Facebook and Instagram, building partnerships with top media influencers, and crafting stunning visuals for advertising. But the truth is, there are tons of data and measuring that’s involved in each…
4 Key Tools Your Marketing Production Team Should Be Using
October 12, 2017 By
When it comes to producing your marketing materials, there are a few key tools you’ll need to have set in place to ensure you’re keeping track of all the pieces needed to produce a killer product. If you constantly find your team falling short in production, here is what we recommend using to stay on…
Are You Utilizing Inbound Marketing?
October 5, 2017 By
“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.” –Hubspot With the rise of digital technology and its impact on consumers’ buying decisions, digital marketing has changed…
16 Things to Consider When Marketing Your Business Through Events
September 28, 2017 By
Especially if you’re a new business, or if you’re going through re-branding, an event is one of the best ways to reach a new audience. By setting up and creating your own event, you can generate interest and create value in your business, as well as communicate more uniquely to your marketplace. So, when was…
4 Digital Advertising Tactics to Consider
September 21, 2017 By
When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This…
What’s a Sales Scorecard?
September 14, 2017 By
A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…
Is Your Website Up to Date?
August 24, 2017 By
We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…
Is Your Brand Still Relevant?
August 17, 2017 By
Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…
How to Become a Thought Leader
August 10, 2017 By
One very important way to be able to grow your business and brand is to enhance and increase your credibility in the marketplace. Enhancing credibility enables you to strengthen your brand perception, not only for you personally as a leader, but also for the entire organization you lead. In today’s business world, relationship is the…
