“It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.” – W. Somerset Maugham There will inevitably be a time during your career where you will find yourself at a crossroads. One will keep you on your current path, the other will take you in…
1,500 People!
Referrals. How much are they worth to you? Are they more valuable than cold-calling? Mass mailings? Email campaigns? Give-aways? If they aren’t then maybe we should do a little math. The average number of people that each person knows is around 300 (some would argue the number is closer to 500). If you invest the…
Each New Year Requires Committment
Aesop’s fable of the tortoise and the hare is a compelling story of a race between the two animals. The hare, believing himself to be far superior to the tortoise, finds himself being challenged to a race by the tortoise. Using assumptions of his speed, the hare accepts the challenge feeling so confident of his…
Call Me Maybe
Carly Rae Jepsen said it perfectly with her hit song, “Call Me Maybe,” this year. Whether you like the song or frankly can’t stand to hear it on the radio one more time, it does have a very important marketing message we can all learn from. How many times have you been to a networking…
You’re More Than a Face on Facebook!
Do you use facebook for personal, business, or for both? There really is no wrong answer to this question. Use facebook however you would like. But consider this, how many people can you connect with, influence, or motivate through your network? If you choose to utilize facebook for business, then here are a few points…
Your Business Needs to Workout More
Have you ever thought about the similarities between a gym membership and running a small business? You might think that they have nothing in common, but think again. I’m sure you would agree that there is a lot of excitement and energy surrounding that new resolution to get fit. We buy new workout clothes, hire…
Flat Tires make for a bumpy ride
You may have heard that a person’s life is like that of a wheel, with each spoke representing an area of that person’s life. For example, one spoke may represent family, another work, exercise, social life, and so on. And the only way the wheel works most effectively is when it’s fully inflated, without holes…