Q: Fewer Companies Want to Hire Full-Time Marketing Specialists, What Can They Do? A: Depending on the size of the company, hiring one person to do all of the marketing might not be the best solution unless the end goal is to build an entire in-house marketing department. Often times, we find that companies aren’t…
Initial Branding for New Product Pre-Launch
November 10, 2019 By
Buyers are constantly being screamed at with various competing products and advertisements. This reality means that it is necessary to devote time to develop engaging messages strategically to your target audience before the new product launches. Here are a few things to consider: Product Name The product name should be timeless, scalable and memorable. In…
Utilizing Relationship Marketing to Increase B2B Business
October 30, 2019 By
All relationships in life thrive off of respect, listening, communication and follow-through. When we look at our current and potential customers as valued relationships instead of simply transactions it cultivates trust and opens doors for more conversation. Utilizing Relationship Marketing can boost customer loyalty by cultivating deeper relationships because you truly know their needs and…
Marketing Investment
October 30, 2019 By
Q: Is there a “low hanging fruit” benefit by having a minimal presence/activity, or is tippy-toeing in marketing not a good investment? A: Marketing investment requires your whole team to dive-in, fully submerge and believe in your mission. When there isn’t an adequate amount of focused time, it will always result in disappointed marketing efforts…
Should Manufacturing Companies Have a Detailed Plan for Marketing to Distributors?
September 25, 2019 By
Absolutely! The reason why marketing can seem so nebulous is because there isn’t a simple, strategic marketing plan set in place. Manufacturers generally think of tactics, not marketing strategies. Having a marketing plan involves executing simple, disciplined, and perpetual marketing programs that are targeted, relevant and personal. Setting a vision for the company’s future based…
Should a Presence on LinkedIn, Facebook and YouTube all be musts? Marketing Q&A Part 3
June 20, 2019 By
Q: Should a presence on LinkedIn, Facebook and YouTube all be musts? A: In this digital era, interaction online has proven to be highly beneficial to increase a company’s credibility and relevance, however, the platforms chosen will depend on the product and/or services. Having an up-to-date LinkedIn account is a must for all manufacturers, while…
How to Assess Whether Your Marketing Efforts are Justified
June 20, 2019 By
Ultimately, the main concern for justifying a marketing budget is the Return on Investment (ROI). The first thing to look at is the marketing budget. The recommended standard marketing budget for small to mid-sized businesses should be around 4% of the revenue coming in, but we typically find that most companies spend far below that,…
What Direction to Take in Marketing? – Manufacturing Marketing Q&A Part 2
May 23, 2019 By
Q: Marketing can go in many directions: how can a manufacturer determine what to do? Should it always be for a finite purpose, such as a new product or a new sector one wants to enter? A: There are various directions marketing can take a company and it definitely doesn’t have to be for a…
Why Email Marketing?
May 23, 2019 By
At the heart of email marketing is communication, relationships and unification. Most of the modern world interacts daily via email. Because of this, email marketing can be one of the top ways to develop an ongoing relationship with your target audience and provide a platform to coach, teach and inform people about your products or…
Marketing Manufacturer Questions: Part 1
April 25, 2019 By
Recently, we had the privilege to be featured in the Manufacturer May issue from WIRENET®. They interviewed me to ask a series of different manufacturer marketing questions. We’d like to share with you some tidbits from it. Q: Marketing is part of the second nature to suppliers, but far less so for B-2-B manufacturers: why…
