You know those relationships that are sustained by gossip and negativity? Yeah, um, those are killing your work culture. Gossip is one of the fastest routes to connection with coworkers, but is gossip really authentic connection? Or cheap connection? And what about negativity? So many workplaces are consumed by toxic positivity that employees confuse unnecessary…

Culture Buzz: Giving and Receiving Feedback We promise, it doesn’t have to be that awkward… Giving and receiving feedback can be awkward, especially in a professional setting. We all want to be seen as competent and capable workers, so it can feel sickening to hear criticism, even when it’s well-intentioned. Giving feedback can be just…

Empathy is a subject floating around many conversations these days. Usually, it emerges alongside the words “culture” and “connection,” and “belonging.” But, many of us are left wondering, what’s the difference between sympathy and empathy? Hallmark and good pastors and Grandma raised us as worthy sympathizers. But empathy? How do we do that? Here are…

What is a paint without a canvas? We are endlessly passionate about designing all of the external pieces of your business. We can design your brand, your logo, your marketing plan, your tone, your style, your aesthetic, your ads, your websites, your videos, your social media posts, and your events. However, these design elements are…

In case you’ve been living under a rock, video content is all the rage these days. Videos are entertaining, engaging, and easy to absorb, which is why consumers eat them up. People appreciate the more personalized element of video. They get to watch a real human being speak to them rather than use their imaginations…

Holiday and end of year celebrations are inching closer and closer. You may be wondering what you should say to congratulate your staff or motivate them as 2022 approaches. Should you even say anything at all? Should you have been handing out more recognition and appreciation all along? Maybe just let people mingle and drink…

Use it or Leave it? “So, I run a small to medium size business in Lebanon, Ohio. Do I really need a TikTok account to stay cutting-edge?”  Great question! Here’s Dimalanta’s answer: TikTok is quickly becoming one of the best tools for skyrocketing your business to success. If you are a Baby Boomer or someone…

Finding your voice as a leader is a very important guide for your brand identity and the way you communicate. We are all leaders, but part of your role as the leader of an organization is understanding your voice and how it influences your content and messaging. The first step in finding your voice is…

To say that everything feels a little uncertain right now with the current pandemic would be an understatement. Many of our dealers are on high alert. We encourage you to take the time now, before the new year, to assess your marketing strengths and weaknesses to pivot and improve your strategies and target customers harder…