Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted” A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…
Keep it Disciplined
April 22, 2015 By
Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…
What is Out-&-Out Marketing®?
April 15, 2015 By
What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is implementing simple, disciplined, perpetual marketing strategies that are targeted, relevant and personal. Out-&-Out Marketing® is an approach that…
The 5 Things That Make A Great Website
March 25, 2015 By
People are always asking us what are the must-have items for a great website? The answers are easier than you might think. You’ve probably visited to a not-so-great website before. Maybe a restaurant site without a menu or hours? Or a shopping site with a checkout that never lets you know you’ve completed your order?…
New and Improved
November 18, 2014 By
We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed. Things can feel new and improved, even if they really aren’t. It feels refreshing and energizes us. Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…
Your “Monkey Paw”
November 13, 2014 By
One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the public. From the person who answers the phone, to the person who handles invoices or inventory. We…
Being Tactical vs Strategic
November 6, 2014 By
I was fortunate to find myself at a recent event whose keynote speaker’s topic highlighted the top areas in business to improve our organizations and our roles within them. The room was filled with not only business owners, but management, sales support, marketing, business development, and directors. That was a great sign as I knew…
