Keep it Simple

Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to marketing. Many business owners or leaders are extremely frustrated by the concept…

What is Out-&-Out Marketing®?

What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is implementing simple, disciplined, perpetual marketing strategies that are targeted, relevant and personal. Out-&-Out Marketing® is an approach that…