Okay, so you have a website. While that may be a great starting point, that’s the standard in today’s market. It’s like watching your favorite movie on a regular television without the big screen and the surround sound. It might be the same movie, but you will experience it far differently. The same can be…
The 4th
Four reasons to cherish the 4th of July: We are a country that was built on the foundation of values. With stated equality. Designed as a country that is constantly a work in progress, to promote forward thinking. Democracy. Keep it Patriotic. Happy 4th of July from Dimalanta Design Group.
The Unwritten Message
Public Relations. I recently found a great explanation of public relations, one that really resonated with me and I hope it will for you too. “Public relations is to shape and maintain the image of a company, organization, or individual in the eyes of the client’s various “publics”… the “publics” in PR terms is anyone…
Spinning Plates
Sometimes is difficult to make a decision as it relates to marketing yourself or company. All too often, companies will have many “marketing” plates spinning in the air – all different yet some creating redundancy and therefore lost revenue. While there may be plenty of options out there, all with value, it’s important to take…
You Are the Quarterback
When building your business, it’s important to invest time in developing your team. This is not the team of people who work in your office, but rather, the team of individuals that you select as your “referral partners.” Referral partners are professionals that work in complementary businesses. Examples of include: flooring professionals and Realtors…
Breathing Optional
Not too long ago I saw a video featuring a young man who was an athlete in training. In it, the athlete was shown exercising and training throughout the course of an entire day. He never stopped. While the video played, a commentator spoke about the desire to succeed at any goal needs to be…
Yoda the Business Coach
“There is no try, there is only do or do not.” Yoda may have been talking with the young Luke Skywalker, but we can certainly apply this wisdom to our daily business activities. According to the Merriam-Webster dictionary, try is defined as “to make an attempt at” and the definition of do is “to perform; execute;…
Raising the Bar
My parents always told me when I was growing up to be careful who I surrounded myself with. If I hung around the wrong people, I would inevitably lower my own expectations and make choices that I may regret later on. I know that they meant well, but at the time I didn’t fully comprehend…
Murphy’s Law vs. You
It never ceases to amaze me that no matter how much planning and forethought one puts into planning an event, something inevitably goes awry. And that something cannot be anticipated, predicted, or prevented. Enter “Murphy’s Law.” When it comes to planning any event for your business: An open house A workshop A seminar A business…
One Size Does Not Fit All
Yes, it’s true. When buying certain accessories like hats, head bands, scarves, ties – one size does fit all. However, when it comes to marketing, there is no one size marketing plan that fits all businesses. Your marketing plan should be approached like a custom fitted suit or a pair of prescription glasses – made…