We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral. So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words. You can visually and creatively convey to your target audience with the…
The Complete Disconnect
April 2, 2014 By
Tell me if this scenario sounds at all familiar? While attending a professional networking event, you find yourself face to face with someone in “sales.” Granted everyone in the room is in sales and/or marketing, but this particular person is truly in a class all by themselves – strictly to sell. You can feel it…
Branding
March 28, 2014 By
No matter our best intentions, there are times that we will fail ourselves. We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves. Still, we may miss the mark simply because life got in the way. Maybe we have…
Too Good To Be True?
March 25, 2014 By
There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting. We may think that declining an opportunity could mean missing out on the best lead we’ve ever had. But unfortunately, this type of thinking is self-defeating and a complete waste of…
Availability
March 21, 2014 By
Have you ever thought about how available you are to your customers? What about your coworkers? Referral partners? Vendors? Are you easy to reach? How quickly do you respond to emails? Phone calls? Text messages? Regardless of the size of the company you work for or happen to own, it’s important to determine if some…
Digital Sales Force
March 7, 2014 By
What would you do if you had access to a salesperson that had every skill needed to be successful? This person would have the ability to consistently and effectively communicate with your target market all that your company has to offer. And the kicker? Absolutely no salary, benefits, or vacation will ever be necessary. Sounds…
“Anyone? Anyone?”
March 4, 2014 By
I love passing along great tips from others that share the same passion for great referral marketing. This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris Bueler’s Day Off” starring Matthew Broderick? Broderick played Ferris, a high school teen, that…
“And the Survey Says?”
February 28, 2014 By
Family Feud made surveys fun. Completely random questions were asked of individuals. The answers would be numbered on the board with the most popular answer ranked first followed by the remaining responses in descending order of popularity. My favorite part was the host asking the representatives, from the two families of contestants, a question. Whoever…
