While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first. That first person is the one who controls the access to that top executive. This person is affectionately known…
The Gatekeeper
April 18, 2014 By DDG
Filed Under: Targeted, Uncategorized Tagged With: B2B, sales, Target, target market
Person To Person
February 6, 2014 By DDG
No matter what the size of a company, it’s success depends on people. Whether it has 500 employees or only one, or if we are talking about B2B or B2C industries, it still revolves around people. People who make decisions, have opinions and needs, concerns, deadlines, and goals. People who embody the brand of a…
Filed Under: Personal, Uncategorized Tagged With: B2B, B2C, facebook, linkedin, social media
B2B and Social Media… Do they mix?
February 2, 2012 By Ernie Dimalanta
So is social media conducive for business-to-business marketing? Yes. However, the effectiveness and ROI will vary depending on: The industry- Each industry is like a different culture. There are different terminologies, expectations, interests, communication methods, standards, legal guidelines, etc. These variances impact the utilization of social media as a marketing tool. The platform- There is…
Filed Under: Uncategorized Tagged With: B2B, Business-to-Business, social media
