When we are engaged in branding projects, one question usually surfaces when we talk about a logo and that is, “how do I know if our logo is any good?” If you are asking yourself this question, then here are a few questions to consider regarding the success of your logo: Is the logo relevant?…
Is Your Brand Still Relevant?
August 17, 2017 By
Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…
Your “Monkey Paw”
November 13, 2014 By
One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside. Each of us interacts in some what with the public. From the person who answers the phone, to the person who handles invoices or inventory. We…
Image and Identity
October 7, 2014 By
I think kids have fully mastered the identity card. Heck, I’ve watched my own kids and how they see themselves, my son in particular. It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy. You see, in his world, that pair of shoes tells him…
Content Marketing
September 16, 2014 By
There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load. At first glance, it may appear that a lot of time and effort is required…
R.S.V.P.
May 21, 2014 By
We have all been invited to various events and organizations as guests. We receive emails, letters, and phone calls from other professionals extending that invitation. But what do we actually do with that invitation? Is our ‘knee jerk’ reaction to delete the email? Throw the invitation into the recycle bin? Or decide not to return…
Avoiding External Validation
April 16, 2014 By
Why is it that when someone agrees with us it feels like victory? Yet when someone doesn’t, it feels like defeat? And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place. We could have been completely misinformed and think we knew what we are…
