While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A. I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another restaurant.” I’m glad that we didn’t. Not…
Protecting Your Brand
May 17, 2013 By
I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners. She was telling me about a situation her company recently encountered where the owner realized that his brand identity was in jeopardy. This was of…
How Strong is Your Logo?
December 5, 2012 By
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and continue to reflect the brand image? Absolutely! For something so small, a logo places a significant…
Make an IMPRESSion
November 6, 2012 By
We do it every day. We meet people. Do you remember everyone you met yesterday? What do you remember about them? Did someone have bad breath? Were they constantly picking at their nails? Did they wear too much perfume? Did they stand to close? Was their outfit coordinated and well cared for? People leave an…
Looked in the mirror lately?
September 6, 2012 By
Committing to marketing your business is sort of like committing to waking up each morning for work. Before walking out of your house to head for the office, or meet a client or prospect, you stop and think about how you look, how you want to be seen (or perceived) by others, and then you…
If you can’t jump it, go around it
September 5, 2012 By
Everyday business owners and executives face all sorts of obstacles. From low sales numbers, HR challenges, customer service issues, to managing growth, legal burdens, and cash flow shortfalls. Marketing tends to be seen as another wrench in the cog. It’s easy to put marketing off, or make up reasons why it’s too difficult, time consuming,…
It’s Never Too Late to Develop Your Branding Strategies…
January 19, 2012 By
…But you can sure waste valuable time & money if you don’t start soon. I find that there are many businesses that have built their initial success on key relationships. They grow overtime on a dime and prayer, and next thing they know they begin hiring a salesforce. Then all of a sudden their salesforce…
A Must Read on Personal Branding
December 20, 2011 By
The other day someone asked me how they can personally brand themselves in the market place. I immediately thought of Scott Ginsberg’s book, “How to Be That Guy.” That Guy is defined as: “A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable,…
Put Zest Back Into Your Brand
February 21, 2011 By
If you haven’t done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales force with relevant tools. Failure to address these issues typically results in stagnation within…
