Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…
Can I Just Have an Envelope Please?
September 30, 2014 By
One would think that requesting an envelope is simple enough, right? I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like: white, regular, #10, square flap, or window? Well, interestingly enough, it can make a big difference when it comes…
Branding
March 28, 2014 By
No matter our best intentions, there are times that we will fail ourselves. We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves. Still, we may miss the mark simply because life got in the way. Maybe we have…
A Commodity?
October 30, 2013 By
There are many things we know, be it business or personal related, but sometimes just knowing something isn’t enough. It may take a certain way of presenting an idea to us, or the particular phase of our life at the time that gives us greater clarity. Either way, something we “know of” can turn into…
Brand Yourself
September 18, 2013 By
I feel like a broken record sometimes when I talk with my children. Constantly repeating myself, hoping that sooner or later the message will sink in. One of the common themes of these “talks” involves how they brand themselves in the circles that they travel, whether it’s at school, in sports, volunteering, or babysitting. It…
How Strong is Your Logo?
December 5, 2012 By
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and continue to reflect the brand image? Absolutely! For something so small, a logo places a significant…
Make an IMPRESSion
November 6, 2012 By
We do it every day. We meet people. Do you remember everyone you met yesterday? What do you remember about them? Did someone have bad breath? Were they constantly picking at their nails? Did they wear too much perfume? Did they stand to close? Was their outfit coordinated and well cared for? People leave an…
Looked in the mirror lately?
September 6, 2012 By
Committing to marketing your business is sort of like committing to waking up each morning for work. Before walking out of your house to head for the office, or meet a client or prospect, you stop and think about how you look, how you want to be seen (or perceived) by others, and then you…
