So is social media conducive for business-to-business marketing? Yes. However, the effectiveness and ROI will vary depending on: The industry- Each industry is like a different culture. There are different terminologies, expectations, interests, communication methods, standards, legal guidelines, etc. These variances impact the utilization of social media as a marketing tool. The platform- There is…
B2B and Social Media… Do they mix?
February 2, 2012 By Ernie Dimalanta
Filed Under: Uncategorized Tagged With: B2B, Business-to-Business, social media