If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our marketing funds are limited. This limitation compels us to use…
The Inbox: Managing Your Credibility
July 1, 2014 By
On any given day, how many emails would you say that you receive? What percentage of those do you respond to? What is your average response time? How do you choose which to respond to? With marketing, I believe it has never been easier to raise our own visibility and credibility to those in our…
6 Keys to Mining Your Database, Part 3
February 8, 2012 By
Keep it fresh & relevant! I’ve always said the most important field to update in your CRM database, regarding your contacts, is the note section. Why? Whether or not an opportunity becomes a paid client, you and your sales team members have to massage those opportunites down the pipeline. It’s a relational thing… and a CRM…
Have You Contacted Your COI Lately?
January 12, 2012 By
During the holidays, it is often that businesses lose contact with their COI. What is COI? COI stands for Circle of Influence. Some refer to it as sphere of influence, or key contacts. Your COI are those individuals in your database that are your best supporters, or cheerleaders. They will be there when you need…
