When we are engaged in branding projects, one question usually surfaces when we talk about a logo and that is, “how do I know if our logo is any good?” If you are asking yourself this question, then here are a few questions to consider regarding the success of your logo: Is the logo relevant?…
Avoiding External Validation
April 16, 2014 By
Why is it that when someone agrees with us it feels like victory? Yet when someone doesn’t, it feels like defeat? And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place. We could have been completely misinformed and think we knew what we are…
Two Clicks
February 5, 2014 By
I received an email recently from a business acquaintance looking for some information. He was frustrated because he went to the organization’s website and was unable to locate the answer to his question. He said, “I’m sure it is there somewhere online but if two clicks don’t get me there I tend to move on.”…
It’s All In the Details
October 2, 2013 By
Details. We notice them. Especially when it affects our day: Too much salt in your entree. Music that is too loud at a venue that you can barely hear the other person talk. Poor lighting. Cold coffee when it reaches your table. Flat soda. All those examples reflect details in our daily lives that we…
The Right Tools
September 13, 2013 By
How many of you reading this can say that you have the perfect presentation at your fingertips, or that you have that ideal piece of literature in you portfolio to help you communicate with your customer exactly what it is that you do? If you find that you don’t have those tools at your disposal…
How Strong is Your Logo?
December 5, 2012 By
Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks. What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and continue to reflect the brand image? Absolutely! For something so small, a logo places a significant…
