Establishing good marketing culture requires good leadership

It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…

Learning to Lead

In business we can be casual observers – taking the lead from another’s initiatives and only then engaging on a whole new level.  We are all guilty of it because it’s easy to do.  With all that is going on in our lives we can find any number of excuses to be content with “business…