It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…
Learning from the Best
January 22, 2014 By
If you were given the opportunity to learn from the best, without any cost to you, would you take it? Whether it’s your profession, your hobby, or your sport of choice, chances are you would say “Absolutely!” Who in their right mind, you might ask, would say “no thanks?” You obviously picked the profession you…
Building Momentum
January 15, 2014 By
It’s amazing the power of appreciation. The people who do it best are often times the most influential leaders. At its core, appreciation recognizes the value in another. When that recognition is achieved, a great power has been unleashed. I saw it first-hand at an annual employee Holiday party that was celebrating the successes of…
Marketing Culture
September 4, 2013 By
While driving home from our family reunion this summer we stopped for a bite to eat at a Chick-Fil-A. I noticed the line of cars in the drive-thru and the number of cars parked in the lot. My initial reaction was “oh no, maybe we should find another restaurant.” I’m glad that we didn’t. Not…
Actions are louder
January 3, 2013 By
I was at an round-table discussion recently and found myself listening to a competitor talk about their business. I kept hearing words like: “we care about our clients” “we empower them” “we do what’s in their best interest” I started to think that all that should be a given. It really doesn’t need to be…
