While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning. Due to the nature of my profession, I immediately pondered how…
Herding Minnows
June 12, 2014 By
It’s amazing what kids can teach you. Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows. At first, someone was holding the net, trying in vain to catch minnows while the others watched from the dock. In all the attempts, only…
Beware of Shiny Objects
June 5, 2014 By
Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer. That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…
Avoiding External Validation
April 16, 2014 By
Why is it that when someone agrees with us it feels like victory? Yet when someone doesn’t, it feels like defeat? And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place. We could have been completely misinformed and think we knew what we are…
Infographics
April 4, 2014 By
We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral. So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words. You can visually and creatively convey to your target audience with the…
Handle With Care
February 12, 2014 By
Have you ever heard the saying “It’s not what you say, it’s how you say it?” Or how about “Your perception is your reality?” Both really say the same thing but in a different way. No matter what your intent is, how your message is “heard” or “viewed” is the actual reality. It doesn’t matter…
Why Diversify?
December 3, 2013 By
I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is still alive and well today in terms of…
